APOS
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Restaurant CRM & guest marketing Great visits. Lasting relationships.

Bring useful guest information into service and turn it into relevant reasons to return. Every booking, order, payment and piece of feedback builds the guest’s profile on its own.

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Guest profiles

Profiles that fill in themselves.

Your team doesn’t need to type anything extra. APOS adds every visit, item, spend and note to the profile, across every place in your company.

  • Visits, spend, average check and favourite items
  • Allergies and preferences that appear on the check and the kitchen ticket
  • Birthdays and anniversaries captured at booking
  • Marketing consent for email and SMS, recorded per guest
  • Import your existing guest list from a spreadsheet
Portal · Guest directory
Guest directory with tiers, visits, spend and tags
Auto-tags

Rules that sort guests for you.

Write a rule once and every guest who matches is tagged, everywhere in your company, and stays current as they order. Use tags to brief your team and to target campaigns.

  • Rules on visits, spend, items, categories, channels, dates and feedback
  • “At least N times” for things that happen per visit
  • Match all or any conditions, with “is not” and “before / after”
  • Groups for hand-picked lists such as VIPs, investors or the book club
Portal · Auto-tags
Auto-tags with their rules and member counts
Campaigns

Send an invitation. Not another blast.

Segments, email campaigns and automations for guests who’ve opted in. Keep every message relevant and every permission clear.

  • Welcome new subscribers
  • Win back regulars you haven’t seen
  • Invite the right guests to events
  • Celebrate birthdays and anniversaries
Permission first

A guest record is not a marketing opt-in.

Receipts and booking messages stay separate from promotional campaigns. Marketing consent is visible on every profile, and every campaign carries a one-tap unsubscribe.

See messaging allowances

Three campaigns venues send most

Audience

At-risk regular Visited 5 or more times AND last visit more than 60 days ago.

214guests match today
188opted in to email

Message · Email

Subject: We’ve kept your table warm, Sarah

It’s been a while. Your usual Negroni is on us next time you’re in. Book by 30 November and show this email.

Tracks bookings and spend from this email
Feedback

Hear it from guests before you read it online.

A short survey goes out after each visit. Unhappy guests are flagged to the manager the same day, and every comment is linked to the server, area and order.

  • Rating, area and comment, linked to the check
  • Not-satisfied alerts to managers
  • Positive and negative reviewer tags for campaigns
Portal · Feedback
Feedback inbox with satisfaction, area and guest comments
Loyalty

Reward the guests who keep coming.

Visit tiers Coming soon

Guests move up tiers as they visit. Your team sees the tier on the check, so a regular is greeted like one.

Perks in service

Show a perk on the check when a tagged guest is seated: a glass of bubbles, a free dessert, a better table.

Gift cards Coming soon

Sell digital and physical gift cards that redeem at the register and online.

Every plan

Start with profiles. Grow into campaigns.

Basic customer records belong in every plan. Advanced segmentation, reservations and campaigns are part of the Premium plan.

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Run your whole venue from one place.

Start with APOS today, or let’s walk through your venue together. We help you bring your menu across, enrol your devices and train your team.

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